Cixi is the land of filial piety civilization, named for Dong Hui's allusion of "filial piety of mother, kindness and son" in the Eastern Han Dynasty. Promoting filial piety and respecting the elderly are the traditional virtues of Chinese children; caring for the life and health of the elderly is the conscience and responsibility of the children of the world. In order to lead the social atmosphere of respecting and respecting the elderly, since 2007, in order to repay the society, Mr. Zhang Zhongliang, the chairman of the board of directors, has set up a "Centenary Honorary Fund" to distribute charitable funds annually to the elderly over the age of one hundred in Cixi City..

      Since August 2013, Tzu Chi's "Bamboo Tube Years" campaign has been launched in Cixi District of Xingrui Science and Technology. Every Department has a caring bamboo tube in its striking place. The top of the loving bamboo tube, like the ordinary money storage tank, has a small slot for coins. Now the green tube has the words "a dollar can save people", the history of the bamboo tube years. "Bamboo tube years" is to gather a little bit of love in the daily life of family members, accumulate a little into a lot, small forces into a big force, will spread love. "Bamboo tube years" activities not only continued in Cixi region, but also extended to subsidiaries around the country, and continued to carry out.